"The aim of this research is to explore the potential benefits of the use of mobile AR technology for the dis-semination of cultural heritage regarding buildings with intangible cultural interest. Intangible cultural heritage consists of practices and a way of presenting them is with animated characters. Often, the dissemination of ICH relates to the narration of a practice and since any practice occurs to a place, linking the tangible with intangible cultural heritage creates a more complete attempt. The novelty of this research is the application of mobile AR on a physical artifact which represents tangible heritage, with data that depict the ICH. This approach offers through a tangible procedure the possibility to overview the process and easily observe from various sides. "