Recent developments in digital storytelling technologies regarding the cultural tourism domain have driven technological trends in comfortable and convenient travelling, by offering interactive and personalized user experiences.
The emergence of recommendation systems and personalization techniques have created a smart research field, augmenting cultural heritage visitor’s experience. In this work, a novel narrative system for cultural routes is proposed, that combines user’s media preference with cultural tourist typologies.
Starting with the McKercher typology as a user classification research base, which extracts five categories of heritage tourists and using a questionnaire, an enriched cultural tourist typology is developed, where three categories of cultural tourists are also proposed based on the multimedia data given. Our typology is tested and evaluated through the TRACCE project (TRavelogue with Augmented Cultural and Contemporary Experience).